Available for Shopify builds & theme work

Shopify stores that look premium
and sell.

Shopify Expert · Liquid Theme Developer · Online Store 2.0

I build and customise high-converting Shopify storefronts — custom Liquid themes, conversion-focused sections, and brand experiences. Every store below is live and shopping right now.

7+
Live storefronts shipped
100%
Custom Liquid · OS 2.0
RTL
Arabic & English ready
CVR
Conversion-first builds
About

I make brands look the part on Shopify.

I'm Adel — a Shopify developer who builds custom themes and storefronts that feel premium and convert.

I work directly in Liquid and the Online Store 2.0 architecture — JSON templates, modular sections and blocks, theme settings, and metafields — so store owners can edit everything from the theme editor without breaking anything. I've built menswear, supplements, and lifestyle brands, plus conversion-focused landing pages for healthcare clients.

Beyond themes, I add the things that actually move revenue: upsells and "frequently bought together", cart drawers, swatches, sticky add-to-cart, fast loading, and clean mobile UX — in Arabic (RTL) and English.

Liquid · OS 2.0 Conversion-focused Mobile-first Arabic (RTL) + English Performance-minded
Why "Expert"

Most build a homepage. I write the code.

There's a big misunderstanding about the words "Shopify expert." Here's the difference that makes brands pay more.

Most people think a "Shopify expert" just drags a homepage and a product page into a template — and stops there. I'm the other kind: I work in real code, so if it can be built, I build it — and replicate any design exactly as asked.

I lean far more into coding than drag-and-drop.

Hand me any design — any shape, any layout, any interaction — and I'll replicate and implement it pixel-exact, precisely how it's asked. Beyond looks, I build the things most "experts" say can't be done on Shopify: custom payment methods, automations, integrations, and bespoke functionality — anything that comes down to writing code.

That's exactly why I work with e-commerce brands well beyond Egypt — including an international specialty-coffee brand — and why those clients pay me above a typical Shopify developer's rate. The custom engineering is the part that earns the word "expert."

Trusted internationally

  • E-commerce brands across multiple countries
  • Incl. an international coffee brand
  • Paid above typical Shopify-dev rates
  • Hired for the work others call "impossible"

The "homepage & product page" guy

  • Drags a homepage + product page into a template
  • Boxed in by what the theme / builder allows
  • "That can't be done on Shopify"
  • Design lands "close enough"

How I actually work

  • Custom Liquid, JavaScript & CSS — real code
  • Replicates ANY design pixel-exact, as asked
  • Custom payment methods, automations & integrations
  • If it can be coded, I build it
What I Do

Shopify, end to end.

Custom Theme Development

  • Bespoke Liquid themes from scratch
  • Online Store 2.0 sections & blocks
  • JSON templates & theme settings
  • Dawn-based customisation

Conversion & CRO

  • Upsells & frequently-bought-together
  • Slide-out cart drawer & sticky ATC
  • Variant swatches & quick-buy
  • Trust, urgency & social proof

Customisation & Apps

  • Metafields & dynamic content
  • Page builders (GemPages)
  • App integration & custom code
  • Product CSV import & setup

Performance & SEO

  • Fast, lazy-loaded storefronts
  • Clean semantic markup
  • Meta tags & structured data
  • Core Web Vitals minded

Localisation

  • Arabic RTL + English
  • Locale files & translations
  • Currency & market settings
  • Region-aware UX

Landing Pages & Design

  • High-converting landing pages
  • Brand-led visual design
  • WordPress / Elementor builds
  • Lead-capture & CRM funnels
Live Stores

Real storefronts, shopping today.

Click through to any live site — hover a card to scroll the full page design.

Live storeNOBA Lifestyle

NOBA Lifestyle

A premium menswear storefront — cinematic hero, mystery-discount capture, multiple shoppable collections (shoes, cashmere, polos, accessories), a community gallery and video sections. Refined, conversion-driven, fully custom.

ShopifyCustom LiquidOS 2.0CRO
Live storeMontrell Club

Montrell Club

A fashion & lifestyle brand store with a bold editorial layout, rich product storytelling, and a polished shopping flow — built and customised on Shopify.

ShopifyLiquid themeEditorial UXBrand design
Live storePureLabs

PureLabs

A clean, clinical supplements brand (NL) — minimalist product presentation, collection pages, and conversion-focused PDPs, built with a page-builder workflow on Shopify.

ShopifyGemPagesSupplementsMulti-language
Live storeEasy Scoop

Easy Scoop

A playful, product-led e-commerce store with a bright brand identity, clear value props, and a friction-free path to checkout.

ShopifyLiquidBrand identityCRO
LiveUrja Lifestyle Care

Urja Lifestyle Care

A wellness & lifestyle-care brand site — calm, trustworthy design with a product-and-content layout that guides visitors from story to purchase.

E-commerceBrand siteConversion UX
LandingCity Centre Dentistry

City Centre Dentistry

A conversion-focused clear-aligners landing page for a dental clinic — strong hero, benefits, before/after, pricing and a clear booking CTA. Built to capture and convert leads.

Landing pageWordPress / ElementorLead capture
How I Work

From brief to launch.

01

Discovery

Understand the brand, products, and audience — and what "converting" means for this store.

02

Design & Build

Custom Liquid sections and a theme that matches the brand, editable from the theme editor.

03

Optimise

Upsells, cart UX, speed, mobile, and localisation — the details that lift conversion.

04

Launch & Handover

QA across devices, go live, and hand over a store the owner can run themselves.

Got a store that deserves better?

Whether it's a new build, a redesign, or a custom section — let's talk. Email is the fastest way to reach me.

adelsherif8@gmail.com