
NOBA Lifestyle
A premium menswear storefront — cinematic hero, mystery-discount capture, multiple shoppable collections (shoes, cashmere, polos, accessories), a community gallery and video sections. Refined, conversion-driven, fully custom.
I build and customise high-converting Shopify storefronts — custom Liquid themes, conversion-focused sections, and brand experiences. Every store below is live and shopping right now.
I'm Adel — a Shopify developer who builds custom themes and storefronts that feel premium and convert.
I work directly in Liquid and the Online Store 2.0 architecture — JSON templates, modular sections and blocks, theme settings, and metafields — so store owners can edit everything from the theme editor without breaking anything. I've built menswear, supplements, and lifestyle brands, plus conversion-focused landing pages for healthcare clients.
Beyond themes, I add the things that actually move revenue: upsells and "frequently bought together", cart drawers, swatches, sticky add-to-cart, fast loading, and clean mobile UX — in Arabic (RTL) and English.
There's a big misunderstanding about the words "Shopify expert." Here's the difference that makes brands pay more.
I lean far more into coding than drag-and-drop.
Hand me any design — any shape, any layout, any interaction — and I'll replicate and implement it pixel-exact, precisely how it's asked. Beyond looks, I build the things most "experts" say can't be done on Shopify: custom payment methods, automations, integrations, and bespoke functionality — anything that comes down to writing code.
That's exactly why I work with e-commerce brands well beyond Egypt — including an international specialty-coffee brand — and why those clients pay me above a typical Shopify developer's rate. The custom engineering is the part that earns the word "expert."
Click through to any live site — hover a card to scroll the full page design.

A premium menswear storefront — cinematic hero, mystery-discount capture, multiple shoppable collections (shoes, cashmere, polos, accessories), a community gallery and video sections. Refined, conversion-driven, fully custom.

A fashion & lifestyle brand store with a bold editorial layout, rich product storytelling, and a polished shopping flow — built and customised on Shopify.

A clean, clinical supplements brand (NL) — minimalist product presentation, collection pages, and conversion-focused PDPs, built with a page-builder workflow on Shopify.

A playful, product-led e-commerce store with a bright brand identity, clear value props, and a friction-free path to checkout.

A wellness & lifestyle-care brand site — calm, trustworthy design with a product-and-content layout that guides visitors from story to purchase.

A conversion-focused clear-aligners landing page for a dental clinic — strong hero, benefits, before/after, pricing and a clear booking CTA. Built to capture and convert leads.
Understand the brand, products, and audience — and what "converting" means for this store.
Custom Liquid sections and a theme that matches the brand, editable from the theme editor.
Upsells, cart UX, speed, mobile, and localisation — the details that lift conversion.
QA across devices, go live, and hand over a store the owner can run themselves.
Whether it's a new build, a redesign, or a custom section — let's talk. Email is the fastest way to reach me.
adelsherif8@gmail.com