Available for Shopify builds & theme work

Stores that look premium
and sell.

Custom Liquid, JavaScript and CSS — real code, not a page builder fighting a template. I replicate any design pixel-exact, build the payment and automation work others call impossible, and ship in Arabic RTL and English.

7+Live storefronts shipped
100%Custom Liquid · OS 2.0
RTLArabic & English ready
CVRConversion-first builds
01 / The difference

Most Shopify devs
hit a ceiling.

There's a reason "that can't be done on Shopify" gets said so often. It usually means "that can't be done inside this theme's settings panel." Those are not the same sentence.

The homepage-and-product-page guy

Boxed in by the template

  • Drags a homepage and product page into a template
  • Limited to whatever the theme or builder allows
  • Says "that can't be done on Shopify"
  • Design lands "close enough"
How I actually work

Writing the theme, not filling one in

  • Custom Liquid, JavaScript and CSS — real code
  • Replicates any design pixel-exact, as drawn
  • Custom payment methods, automations, integrations
  • If it can be coded, I build it
Trusted internationally

Brands in several countries.

E-commerce brands across multiple countries Including an international coffee brand Paid above typical Shopify-dev rates Hired for the work others call impossible
02 / Live stores

Six storefronts.
Go shop them.

Real trading stores, not mockups. Click through and browse — the cart, the variants and the checkout all work.

01
NOBA Lifestyle premium menswear storefront
NOBA Lifestyle · Menswear

Premium menswear, built to convert

A cinematic hero, mystery-discount capture, multiple shoppable collections (shoes, cashmere, polos, accessories), a community gallery and video sections. Refined and conversion-focused throughout — the polish is the product here.

Custom LiquidOS 2.0CROShopify
02
Montrell Club fashion storefront
Montrell Club · Fashion & lifestyle

Editorial layout, retail mechanics

A bold editorial layout with rich product storytelling and a polished shopping flow — the kind of layout that usually breaks a theme, built and customised properly on Shopify so it doesn't.

Liquid themeEditorial UXBrand designShopify
03
PureLabs supplements store
PureLabs · Supplements (NL)

Clinical, minimal, multi-language

A clean supplements brand for the Dutch market — minimalist product presentation, collection pages and conversion-focused PDPs, built on a page-builder workflow with multi-language support.

ShopifyGemPagesMulti-languagePDP CRO
04
Urja Lifestyle Care wellness store
Urja Lifestyle Care · Wellness

Story first, then the buy

A wellness and lifestyle-care brand — calm, trustworthy design with a product-and-content layout that walks a visitor from the brand story to the purchase without rushing them.

E-commerceBrand siteConversion UX
05
City Centre Dentistry clear aligners landing page
City Centre Dentistry · Landing page

One page, one job: book the consult

A conversion-focused clear-aligners landing page — strong hero, benefits, before/after, pricing and a single unmistakable booking CTA, with the cost estimator and lead capture wired in.

Landing pageWordPress · ElementorLead capture
06
Smiles in Waterloo clinic site
Smiles in Waterloo · Clinic

A clinic site that fills the diary

Conversion-focused clinic pages with the treatment-cost estimator, GoHighLevel lead forms and booking funnels wired in — one of 10+ clinic and business sites built on the same pattern.

WordPressElementorGHL funnelsConversion UX
03 / Capabilities

What I build
into a store.

Theme work, conversion mechanics, integrations and localisation — all in code, all editable by you afterwards.

A

Custom theme development

  • Bespoke Liquid themes from scratch
  • Online Store 2.0 sections & blocks
  • JSON templates & theme settings
  • Dawn-based customisation
B

Conversion & CRO

  • Upsells & frequently-bought-together
  • Slide-out cart drawer & sticky ATC
  • Variant swatches & quick-buy
  • Trust, urgency & social proof
C

Customisation & apps

  • Metafields & dynamic content
  • Page builders (GemPages)
  • App integration & custom code
  • Product CSV import & setup
D

Performance & SEO

  • Fast, lazy-loaded storefronts
  • Clean semantic markup
  • Meta tags & structured data
  • Core Web Vitals minded
E

Localisation

  • Arabic RTL + English
  • Locale files & translations
  • Currency & market settings
  • Region-aware UX
F

Beyond the theme

  • Custom payment methods
  • Order & fulfilment automations
  • CRM and email-platform wiring
  • Anything with an API
04 / Get in touch

Been told your design can't be built?

Send me the Figma and the theme you're on. I'll tell you what's actually possible, what it costs, and how long it takes — no "close enough".

Cairo, Egypt — US, UK & Gulf time zones English & Arabic · RTL builds LinkedIn GitHub